Hijabi Pop is Where Pop Culture Finally Meets the Millennial Muslim Woman's Closet.

As an Indigenous Muslim female raised in the city of Philadelphia, Asma Bibi has always been inspired by the arts and fashion. At a young age, she recognized the lack of modern yet modest clothing for young Muslim females. With the limited options available on the market and the influence of social media, Asma Bibi founded Hijabi Pop in 2017 and launched the online store in 2018, one month after graduating from college. She has since been featured in several publications and chosen as the 4th Hijabi fashion designer on Project Runway: Season 18.

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On-demand modest fasion

At Hijabi Pop we believe that fashion shouldn't be wasted. That's why we've opted for a fully sustainable made by-demand production model.

Our On Demand System

Overproduction in fashion is one of the world’s biggest environmental threats. We refuse to make that problem worse. Our pre-order system allows us to accurately anticipate demand levels prior to production, so we only produce the amount of shoes we’re really going to sell.

For you, this means getting to order next season’s must haves early on and at a discount while participating in the movement towards more sustainable fashion. In terms of pricing, on-demand reverts the sales cycle and waves goodbye to the traditional fashion calendar.

Advantages of buying slow fashion at Hijabi Pop

  • We launch newly designed collections available for pre-order at 30% off. 
  • You have three weeks to pre-order, after which the discount drops to 15% off.
  • We then calculate exactly how many orders will be produced based on pre-orders received. VIP HIJABI discounts don't apply anymore at this stage. The longer you wait, the higher the price will get. It's that simple.

On-Demand Shopping vs Traditional Shopping

New, and more frequent, garment releases

Fewer, bigger, outdated collections

Transparent, VIP Hijabi discounted timeline

No overproduction thanks to pre-orders